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May 25, 2023

Revolutionizing the Beverage Industry: The Tractor Beverage Company Story

Revolutionizing the Beverage Industry: The Tractor Beverage Company Story

Eight years ago, an idea was born. An idea to create a beverage company that was different – a company that sourced organically, distributed responsibly, and grew sustainably. Fast forward to today, and Tractor Beverage Company is shaking up the foodservice industry as the first and only certified organic, non-GMO total beverage solution.

The world deserves better beverages, and that's exactly what Tractor Beverage Company provides. A vision led by farmers, owned by employees, Tractor's mission is clear: create a cleaner, healthier planet one drink at a time. Tractor beverages come with no pesticides, no artificial ingredients, colors, preservatives, corn syrup, or artificial sweeteners – ever.

But Tractor's vision doesn't just stop at serving better-for-you beverages. The company stands staunchly behind regenerative farming practices that improve the environment. By sourcing ingredients from certified organic farmers globally, they're leading the way to a sustainable future for everyone – restaurant partners, consumers, and farmers.

It’s the whole journey from source to sip that matters to Tractor. And, this philosophy reflects in every step of their production process. They promote sustainable farm practices by sourcing exclusively organic. They utilize imperfect fruit to minimize food waste and use aseptic processing, eliminating the need for refrigeration. By creating ‘super concentrates’ with higher beverage yields, they’re able to reduce shipping weight, and with it, their carbon footprint.

Going a step further, Tractor released its Organic Impact Tracker, becoming the first beverage brand to disclose impact data about its ingredients. This is in line with their commitment to transparency, sustainable sourcing, and meeting the growing consumer demand for clean ingredients and environmental responsibility. Since 2020, by using organically grown ingredients, Tractor has effectively eliminated 35 tons of synthetic pesticides from the food system, and they’re just getting started, with a goal to eliminate 1,034 tons by 2033.

The impact of Tractor's commitment to redefining the beverage industry can be seen in its impressive track record. They're now available in over 5,000 locations across all 50 states, serving up 115 million+ drinks annually. They've been recognized on the Inc. 5000 2022 list of the fastest-growing private companies in America and made it to Fast Company's 2021 list of the World's Most Innovative Companies.

The flavor palette offered by Tractor is as diverse as their vision is bold. With 28 uniquely flavored, certified organic and non-GMO refreshers, lemonades, and premium craft sodas, as well as organic frozen and organic mixology, you can find them pouring at Chipotle Mexican Grill, WOWorks, PLNT Burger, Roti, and many more quick-serve restaurants.

So, are you ready to make a choice for better beverages? To support a sustainable, organic, and vibrant future for the beverage industry? Join us in championing Tractor Beverage Company’s vision.

Remember, the world deserves better beverages. So, go to to find out where you can find Tractor near you, or explore your favorite restaurant's drink menu for their signature offering. Tractor. Organically Farmed Beverages. For a healthier planet, and a healthier you.