Welcome back to the Beef! Today’s guest has a great story, and a big impact to match. Joining us in conversation is Chris Cruise with Cruise Customs Flags. Tune in to hear why Chris has chosen to hire predominantly veterans and how working together at Cruise Customs Flags fulfills their needs. Chris lives by the motto of ‘giving a shit’ and he strives to help wherever he can. During today’s conversation, you’ll hear how this plays out in his business and get introduced to his range of products, along with some of the custom work he has done. You’ll also hear where it all started and the simple business model that Chris aims to nurture: sell more products, hire more veterans! He urges us to buy made-in-America, even if it’s not from him, and walks us through the process of ordering your own bourbon barrel flag. All this before revealing why he believes relationships are at the heart of a successful business and telling us how he goes about helping them to thrive. Thanks for joining us!
Key Points From This Episode:
“Veterans miss two things when they get out of the military: they miss the camaraderie they had—and we have that in the shop—and they also miss the sense of purpose.” — Chris Cruise [0:04:58]
“The guys don’t clock out for lunch because, if I need you to clock out, there’s a trust issue and we have bigger problems.” — Chris Cruise [0:07:58]
“I’m the owner and I still get excited when we get orders. We’re still small enough that I am the person that emails customers. I enjoy customer service. We’ve been on national news multiple times and I still try to get to every customer we’ve had.” — Chris Cruise [0:26:20]
Links Mentioned in Today’s Episode:
Cruise Customs Flags on Instagram
Cruise Customs Flags on Facebook
Cruise Customs Flags on Twitter
Cruise Customs Flags on TikTok
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