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Matson BreakeyProfile Photo

Matson Breakey

Co-Founder | EVP Marketing & Sales

Recovering Graphic Designer, Budding Adventurer, Serial Entrepreneur and Father Forever-In-Training.

Matson is the Co-Founder and EVP in charge of all things Marketing & Sales at Armored Works, LLC, the parent company of Off-Road Focused aftermarket automotive brands Metalcloak, RockSport and Adventure Rack Systems.

Prior to joining the Metalcloak team on January 5, 2009, Matson did everything he could to avoid holding a real job including freelance graphic design, government consulting, and founding the world famous West Coast Brew Fest and Northern California Blues Festival.

Along the way Matson dabbled and experimented with many different ventures from teaching Western Business practices while living in Japan to founding a Non-Profit WNBA Farm Team called The Legends to Political Consulting to Hangover Prevention (and the list goes on.)

Matson resides in Northern California with four dogs, two cats, three kiddos ages 6, 5 and 3, and his extremely forgiving wife of 12 years.

The Secrets to Success: Jeeping, Entrepreneurship, and Podcasting featuring Matson Breakey with MetalCloak
April 13, 2023

The Secrets to Success: Jeeping, Entrepreneurship, and Podcasting fea…

In this episode, we speak with Matson Breakey to discuss his experience building a customer list for Metal Cloak and promoting it through various channels, the importance of consistency in marketing & podcasting and compare i...

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