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Oct. 20, 2022

Outsourcing Human Resources with HR Strategies Now feat. Brian Wallace

Outsourcing Human Resources with HR Strategies Now feat. Brian Wallace

In one of our last episodes of The Beef Podcast before our name change, we welcome a friend of Beefy Marketing to the show, the sensational Brian Wallace. Brian has been in human resources for 31 years and two years ago, he decided to start his own business. HR Strategies Now is geared at helping small business owners grow their businesses more effectively, by establishing the right cultures that make it possible for their employees to level up alongside the company. Brian explains why a company would need an external HR specialist and we debate whether it’s better to hire a permanent high-level employee or source part-time consultants. We learn what motivates Brian to want to bring positive change to companies while his reason behind why HR excites him aids in changing some negative perceptions about the job. It is vitally important to create a great work culture for a business to be successful, and our guest shows us exactly how culture can be used as a differentiator to outperform the competition. At the end of the day, it all starts with great leadership and having leaders who care for their employees. We come to understand that non-business-minded people can still benefit from Brian’s leadership class. To find out how the knowledgeable Brian Wallace was able to instill in us new-found respect for HR, tune in now!

Key Points From This Episode:

  • Welcoming today’s guest, the Owner of HR Strategies Now, Brian Wallace. 
  • Brian commends The Beef team on their new office space.
  • How Brian spent the money from his very first job of picking up golf balls at a driving range.
  • John’s story of his first job and how his father helped him get into the culture of saving.
  • Brian’s personal and professional background. 
  • Our guest explains why a company would need an HR specialist. 
  • Hiring permanent high-level staff versus part-time consultants. 
  • What excites Brian about HR and what motivates him to change a company positively.
  • Changing negative HR perceptions.
  • Using his working relationship with Beefy as an example of how Brian can effectively help his clients.
  • The importance of creating the right work culture and company engagement profile. 
  • How culture can be used as a differentiator to outperform the competition. 
  • Why employees need to know that the company cares for them. 
  • The services that Brian and his company offer. 
  • Brian’s perspective on how a leadership class can translate to non-business-minded people.
  • Why a business cannot grow without strong leadership. 
  • Equipping your employees with adequate training. 
  • The things that shape how an employee performs.
  • Why prospective employees should arrive with the right attitude or not be hired at all. 


“If a company gets their culture right and gets their engagement-related activities set up properly, they can out-perform their competition by a huge margin.” — Brian Wallace [0:12:01]

“It’s about moving the business forward and positioning the company for growth. That’s the whole purpose of [HR consulting].” — Brian Wallace [0:14:23]

“There are so many people out there who are actively disengaged from what goes on at work, and it’s hard for a business owner to take that business to a whole other level if they have an employee team who’s not 100% behind them.” — Brian Wallace [0:25:01]

“Culture is one of the very few things that can differentiate you from your competition and that is totally in your control. You can always compete on price and location or product quality, but the thing that you can’t replicate from one company to another is its culture.” — Brian Wallace [0:26:51]

“People don’t care how much you know until they know how much you care.” — Brian Wallace [0:30:30]

Links Mentioned in Today’s Episode:

Brian Wallace on LinkedIn 

Brian Wallace Email 

HR Strategies Now 

HR Strategies Now on Facebook

John W Kelley

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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