On this episode, we discuss the importance of leveraging different channels for sales and marketing efforts, including handwritten notes. Simply Noted is a powerful tool that can be used to send personalized, handwritten notes quickly and easily through their website or by exporting data from a CRM. The notes are created using technology that mimics actual handwriting, making them appear authentic. Simply Noted can integrate with various software platforms and can be automated to scale up efforts. Listen in as Rick shares personal experiences of receiving handwritten notes and how they stood out. Rick then delves into Simply Noted's lean team and how he utilizes Virtual Assistants to make sure employees and staff can be well taken care of by profits.
00:03:05 Icebreaker: Hotel, or AirBNB?
00:06:07 How Getting his MBA Changed Rick's Life
00:08:21 Nostalgia For Handwritten Communication In A Tech-driven World
00:14:57 Simply Noted: An Incredibly Powerful Tool For Every Business' Sales And Marketing Efforts
00:16:35 Creating A Handwriting Robot To Improve Client Appreciation In Business
00:19:57 The Importance Of Building Meaningful Relationships In Business
00:21:28 Impact Of AI May Vary Based On Industry And Marketing Needs
00:26:47 Staying Ahead Of The Game: Using Social Media For Information And Competitive Advantage
00:29:38 Financial Decisions And Impact On Companies And Nonprofits
00:33:38Importance Of Long-term Business Investments Over Short-term Gain
"Successful businesses have a strategy for everything and how it works together. I believe we're just another tool in the tool belt, but we're just an incredibly powerful tool that I believe every business [needs]." - Rick Elmore
"We're trying to be a tool for businesses, or a platform for businesses to make business more personal because at the end of the day relationships matter when it comes to business. If that client didn't pay their bill, you wouldn't get a paycheck. I just think we're trying to become like a platform for, for businesses to help them build really meaningful relationship with their clients." - Rick Elmore
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Rick Elmore is an entrepreneur, sales and marketing expert. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.
Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than four years, and has over a decade of sales and marketing industry experience.
“I help businesses of all industries to stand out from their competition & build meaningful relationships by using unique marketing platform”