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March 23, 2023

Using AI to Revolutionize Social Media Marketing feat. Kate Bradley with Lately.AI

Using AI to Revolutionize Social Media Marketing feat. Kate Bradley with Lately.AI
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In this episode, John interviews Kate Bradley Chernis, the CEO of Lately AI, about how artificial intelligence can help businesses revolutionize their social media marketing strategies. Kate discusses the challenges businesses face with content creation and how Lately AI can help automate the process by turning content into a variety of social media posts. She also shares tips on how to write content that triggers nostalgia, memory, and emotion to build trust and create loyal fans.

Key Points:

  • Lately AI helps businesses automate content creation by using AI to turn audio and video content into a variety of social media posts.
  • Businesses often struggle with creating enough content to keep their social media channels active and engaging.
  • Kate explains how Lately AI uses natural language processing to identify the most important parts of audio and video content and turn them into social media posts.
  • Using nostalgia, memory, and emotion in content can trigger trust and create loyal fans.
  • Kate's advice for businesses is to focus on building relationships with customers and creating fans, rather than just making sales.
  • Lately AI has a 98% sales conversion rate and offers a free trial for businesses interested in trying out their services.

Tweetable Moments:

  • "It's not about the quantity of content, it's about the quality of content." - Kate Bradley
  • "Write with the intention of triggering nostalgia, memory, and emotion to create loyal fans." - Kate Bradley
  • "Don't make a sale, make a fan." - Kate Bradley
  • "Even when we have people who churn, they still recommend us." - Kate Bradley

Links Mentioned:

Lately AI website

Kate on Twitter

OMG Event Co

Small Business Origins

Beefy Marketing

John Kelley on Instagram 

John Kelley on TikTok 

John Kelley Email Address



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Kate Bradley ChernisProfile Photo

Kate Bradley Chernis

CEO & Co-Founder

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience.

As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.